Bryant Simon - Pretty quickly, I stopped seeing the company as an engine...

Pretty quickly, I stopped seeing the company as an engine of community. Instead, I saw it as a mythmaker offering only an illusion of belonging and meeting its customers' desire for connections in form, maybe, but surely not in substance. Once I came to this conclusion, I started to dig deeper into the company's other promises--great working conditions, musical discovery, fair treatment of farmer, and concern for the environment. Every time I went excavating, the stories turned out to be more complex, more heavily edited, and more ambiguous than I had first thought. Each time, it became clear that Starbucks fulfilled its many promises only in the thinnest, most transitory of ways and that people's desires went largely unfulfilled.

Bryant Simon

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Bryant Simon Quotes

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Pretty quickly, I stopped seeing the company as an engine of community. Instead, I saw it as a mythmaker offering only an illusion of belonging and meeting its customers' desire for connections in form, maybe, but surely not in substance. Once I came to this conclusion, I started to dig deeper into the company's other promises--great working conditions, musical discovery, fair treatment of farmer, and concern for the environment. Every time I went excavating, the stories turned out to be more complex, more heavily edited, and more ambiguous than I had first thought. Each time, it became clear that Starbucks fulfilled its many promises only in the thinnest, most transitory of ways and that people's desires went largely unfulfilled. Bryant Simon

They Said So®

Keywords

pretty quickly stopped company engine community mythmaker offering illusion belonging meeting customers' desire connections form surely substance conclusion started dig deeper company' promises--great working conditions musical discovery fair treatment farmer concern environment time excavating stories turned complex heavily edited ambiguous thought clear starbucks fulfilled promises thinnest transitory ways people' desires largely unfulfilled

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