Morris Hite - If an ad campaign is built around a weak idea...

If an ad campaign is built around a weak idea - or as is so often the case, no idea at all - I don't give a damn how good the execution is, it's going to fail.

Morris Hite

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Morris Hite Quotes

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If an ad campaign is built around a weak idea - or as is so often the case, no idea at all - I don't give a damn how good the execution is, it's going to fail.

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ad campaign built weak idea - case give damn good execution fail

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