Ursula Moran - The discounters, especially Wal-Mart, have realized it is to their...

The discounters, especially Wal-Mart, have realized it is to their advantage to be very aggressive in the fourth quarter... It makes life harder. The other issue, of course, is it's convenient. Since most Americans are already in Wal-Mart or Target on a regular basis, making a purchase of toys there is easier than getting back in the car and making a special trip to Toys 'R' Us, and Toys 'R' Us has had a problem with that. If you're going to be a specialty store, you've got to give people a reason to make the trip.

Ursula Moran

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Ursula Moran Quotes

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The discounters, especially Wal-Mart, have realized it is to their advantage to be very aggressive in the fourth quarter... It makes life harder. The other issue, of course, is it's convenient. Since most Americans are already in Wal-Mart or Target on a regular basis, making a purchase of toys there is easier than getting back in the car and making a special trip to Toys 'R' Us, and Toys 'R' Us has had a problem with that. If you're going to be a specialty store, you've got to give people a reason to make the trip. Ursula Moran
theysaidso.com They Said So®

Related Topics

car life people reason problem special americans toys give

Keywords

discounters wal-mart realized advantage aggressive fourth quarter makes life harder issue convenient americans target regular basis making purchase toys easier back car special trip 'r' problem specialty store give people reason make

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