The movies are there to support the core businesses of toys, licensing, video games and publishing. Each of these titles is meant to be a franchise.
Avi Arad
[Arad says the recent reinvigoration of Batman and DC Comics' upcoming slate of Superman and Wonder Woman movies doesn't scare him.] You know what we are?.. We're the best storytellers you'll find. And to us, our characters are alive.
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The scripts that are ready will go first. It's kind of a horse race. We will make the movies by the quality of the script and which is ready to go first.
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Obviously, CGI in the last ten years has gone through such leaps and bounds that today, people are looking for these kinds of movies to wow audiences with technology.
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Once we got over the origin story, we could really delve deeper into their lives and characters and angst. So this movie actually has more heart, more humor.
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On the first movie we got good reviews, but we were still dealing with genre stuff. It's going away. Judge the movie - is it a good one or a bad one? We know we made a great movie and it's being judged for just being a good film.
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