By adopting these principles, our member companies stand firmly behind the belief that direct-to-consumer advertising can and should increase awareness about diseases so that people know more about symptoms.
I would want my daughter to know about that right away.
We are adding requirements the FDA and the government would have trouble with because of First Amendment rights.
If all you see is what you see on television, no wonder they have a negative impression of the industry. It looks like the industry is profiting from disease instead of being a partner in health care.
The tone of the ad has to be much more educational, not promotional.
This is not ice cream. These are powerful products.
I've got companies with planes standing by, trucks standing by.
They never used it for the intended purpose,.. The whole intent was to give them resources so they could plan an evacuation of New Orleans that anticipated that a very large number of people would never leave.
The administration has moved quickly and placed the Food and Drug Administration in good hands.. Dr. Von Eschenbach has both strong research and management credentials
The question is what I wanted to do with the new life God has given me. This is the mission I want to take on.
I think we lost a great deal of sympathy and support with the way in which the crisis was handled, most importantly I think when we appeared to be grasping for too much at one time instead of identifying our priorities in a much more responsible fashion.
The timing was terrible, and having one disaster after another didn't help. I think the pictures on television of the way in which the disaster was handled also helped to turn off the public and Congress.
I think the industry finally gets it. They've lost the connection with the American public, and they've got to rebuild the trust with the American public.
You probably have to have redundant levee systems with canals in between them, like the Dutch have, to make sure that incoming water is channeled off to areas where you deal with it rather than have it drown you.
Invite the best and brightest to compete for a grand prize to come up with designs, including new zoning, building codes and so forth, for New Orleans that could make it safe from water, and let the state and city pick the plan that works best for Louisiana.