I like the idea of helping people help people.
I like to be able to present myself in two or three different ways because I've never really wanted to rest on my laurels and be something that people expected.
I think a lot of people want to be remembered the way they were, as opposed to the way they are now.
Social media is a giant distraction to the ultimate aim, which is honing your craft as a songwriter. There are people who are exceptional at it, however, and if you can do both things, then that's fantastic, but if you are a writer, the time is better spent on a clever lyric than a clever tweet.