Average people didn't analyze what they thought: they thought they thought, and half of it was gut reaction.
For me the purest and truest art in the world is science fiction.
The warrior may fight for gold or for an immediate gain, or for something to take home for the winter to feed the family. The soldier is part of a more complex society. He's fighting for a group ethic of some sort.
If you're up against a smart opponent, make him think himself to death.
Things whispered here, and the trees muttered with the wind and perhaps with other things. Men knew the place was old, old as the world, and they never made peace with it.
Trade isn't about goods. Trade is about information. Goods sit in the warehouse until information moves them.
Culture is how biology responds and makes its living conditions better.
A warrior is free to be a hero and pull off daring do and the soldier is irresponsible if he does it.