In working with UNICEF our corporate partners have demonstrated time and again that their financial resources, leadership and expertise can bring about real and lasting benefits for the world's children.
Corporate partners help UNICEF fund our programmes for children, advocate with us on their behalf, or facilitate our work through logistical, technical, research or supply support.
Here once again education is crucial, it enables children to be become more aware of their rights and to exercise them in a respectful manner which helps them shape their own future.
We must ensure that while eliminating child labor in the export industry, we are also eliminating their labour from the informal sector, which is more invisible to public scrutiny - and thus leaves the children more open to abuse and exploitation.
In choosing global corporate partners UNICEF emphasises compatibility with our core values and looks to build alliances that advance our mission of ensuring the health, education, equality and protection for all the world's children.
The real solution is to improve the incomes of the poor and provide their children with decent education.
Instant telecommunication allows better and updated information, lessons learnt and problems encountered to be exchanged and debated, it alerts us more quickly to problems and brings to many households around the world visions and information which hopefully spur us to action.
The dream of the Convention was born from the that children and their needs were not been considered when policies were being made, laws passed or actions undertaken.
And most importantly perhaps, children can learn about their rights, share their knowledge with the children of other nations, identify problems with them and establish how they might work together to address them.
New legislation has just been adopted by the International Labour Organization on the Worst Forms of Child Labor, such as bonded labour, prostitution and hazardous work.
While the technology revolution has yet to reach far into the households of those in developing countries, this is certainly another area where more developed countries can assist those in the less developed world.
And each of us can practice rights ourselves, treating each other without discrimination, respecting each other's dignity and rights.
Northern Uganda presents a situation of extraordinary violation of the rights of children.