I think the Princess line has been the single strongest initiative Disney has done in years. (The campaign) is a really strong strategic move.
Christopher Byrne
A very competitive season for parents' dollars.
initiative strong princess single disney strategic
The advances that have been made in technology have really allowed the toys to do more for less money
technology money made toys
It's a social game for them (kids).
game kids social
That's one of the things that technology has done
technology things
It was surprising, in a good way.
good
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