The ESOP (employee stock ownership plan) is not a magic wand. You have to have a business plan that fixes the problems.
Christopher Mackin
The Hoover brand has got some obvious good will associated with it.
good brand
One of our challenges -- but it's also an opportunity -- is to figure out how a stand-alone Hoover can re-enter the marketplace with a marketing and sales strategy that's appropriate to 2006.
opportunity strategy challenges marketing sales
magic business problems ownership plan
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