We[Apple] are a company that has learned and adapted as we've gone into new domains.
Craig Federighi
learning corporate apple
Why isn't Apple doing that; why is Apple behind in that? We aren't the Everything Company. We take on a very small number of things that we do very well, and we find that pretty rewarding.
apple
Maps isn't a revenue-producing product itself, it's a platform. It's certainly an important feature in terms of the convenience it provides you, but Maps is a platform on which so many of our developers build.
maps apple
A world where people do not care about the quality of their experience is not a good world for Apple. A world where people care about those details and want to complain about them is the world where our values shine. That is our obsession.
quality experience apple
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