We want our audience to be able to stay in touch so if they?re walking down the street and they get a news alert and they want to see more, they can also go watch it on TV.
Cyriac Roeding
Consumers want to see news and be a part of celebrity happenings as soon as video is available.
news celebrity part
walking news touch tv audience
It might look a little nerdy, though.
When the next generation of content is developed, we have to think in a totally different way. Think about it more symbolically. The main story that you see on the TV screen is maybe like the living room of a house. But there are various other rooms in this house that you will otherwise never see. But if you use the Internet, you find out what's in the attic. And if you use the cell phone, you find out what's on the first floor. And on another medium, you find out what's in the cellar.
content internet living story find phone tv house
We'll never be successful until we think of this as a new medium. No one would think of putting a newspaper on television. Why would you just put television on a cell phone?
television successful phone newspaper
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