I guess I didn't even realize this, but there are so many people who are city residents who actually have to put their bike in the car and drive to the ride [at other locations]. This is a great opportunity for them to just ride to Toscana, and we take off from there. I didn't realize there were so many people in the area that would do that. I really expected that we would get a lot more people driving in, parking and taking off.
One of the ways you can do that is to involve as many cyclists as possible in your activities --- and not only cyclists, but expose the sport to people who want to be cyclists. A great way of doing that is with a group ride. It gives the people the forum to meet other riders and get to know other riders.
We do have elite riders who show up on our rides, and if you're a guy like me who isn't necessarily an elite rider, but somebody who wants to get better, that makes you better. That challenges you. That was a way of exposing the sport to more people and challenging the people who want to be challenged.