[That brings good news for all the options markets, including the ISE, he believes. Back when the four founders helped float the idea of the ISE,] we said options volume would double in two years. We were wrong. It doubled in six months,.. We think it will double again.
David Krell
It's not easy starting an exchange. We've had to explain the difficulties to a lot of people, including some in Washington.
difficulties people starting easy washington
We dwarf them in size and complexity.
complexity
This whole idea didn't come from Gary and me -- we were the vehicle they used,.. And we said we are going to be the catalyst for change.
idea change
When they heard we wanted to do it with technology, it was an easy sell.
technology easy
I've always felt that, given the fact that we would be fully automated, we would be able to pass on the savings to our market makers.
market fact savings
We've got a Silicon Valley mentality, a startup feel, long days, weekends -- that's the culture we want to promote. We've never really looked at what anybody else was going to do.
culture days feel mentality startup
idea good wrong news options
[And the ISE will keep working to develop its electronic systems, keeping its staff small, without paying too much attention to what the competition is up to.] We've got a Silicon Valley mentality, a startup feel, long days, weekends -- that's the culture we want to promote,.. We've never really looked at what anybody else was going to do.
competition culture days attention feel small mentality working systems startup
When the markets get frothy they can disappear. When the markets are frothy is exactly when consumers need them.
We continue to focus our attention on absolute volume growth driven by Customer and Firm trading activity. Ultimately, the success of an exchange must be based on its acceptance by these two constituencies. I am pleased to note that ISE remains the number one venue for Customer and Firm combined trading activity in equity options.
growth success attention focus acceptance equity absolute options
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