Clearly, Japan is a most important market for digital consumer products.
David Milne
We believe we've got the skill base and the techniques to supply the chips that really enable the end manufacturers to develop exciting, innovative products themselves.
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The growth of a company like ours tends to be a relatively steady because, like some of the other successful mixed signal companies, we have a wide range of products servicing a wide range of end applications.
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There is a wide range of opportunities for us and we see a main part of our strategy as being a company that supplies products across a range of different end applications and indeed we have quite a wide product portfolio which we enhance each year.
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All the action, in semiconductors at the present time is in the new consumer applications, and that's where we have focused our activities since we started doing our own products in the late '90s.
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I don't really like to talk specifically about customers by name - but we work with nearly all the leading manufacturers of consumer products worldwide and at quite a detailed engineering level.
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But, when we started our product portfolio, we focused the mixed signal requirements first for image processing devices and then in audio applications, targeting our technology into the growing use of digital technology in consumer markets.
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We opened a design center in the South of England last year as part of our strategy for being close to our customers and developing innovative products for exciting new markets.
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