It's whatever sells; it's the business of it.
We started getting the script to different people and we were in the business of trying to fund it so we could get it off and running, and all the characters and sets designed and everything.
You just can't keep pouring money down an endless hole and never recoup any of it. It's got to be a business.
The only one that seems to be able to hold the business is Disney. They do it is because they have a fabulous philosophy about marketing- but even they wavered.
When business executives are making the artistic decisions and don't understand animation, things can go awry.