I prefer design by experts - by people who know what they are doing.
Donald Norman
Beauty and brains, pleasure and usability - they should go hand in hand.
beauty pleasure hand brains
I've been thinking hard about the Apple product-development process since I left. If you follow my [guidelines], it will guarantee good design. But Steve Jobs doesn't want good design. He wants great design, and my method will never give you that. That takes a rare leader, who can bring both the cohesion and commitment and style. And Steve has it.
style method design jobs commitment good process thinking hard leader apple great left give
A big ethical question is what happens after people stop using the device. Does it degrade the environment? Could it have been designed so it would actually be good for the environment?
environment people
Everyday people are not very good designers.
people
design people
I've been looking at the iPod- the Apple iPod. One of the interesting things about the iPod, one of the things that people love most about it is not the technology; it's the box it comes in.
technology people
Knowing how people will use something is essential.
Market segmentation s a natural result of the vast differences among people.
results people
People Propose, Science Studies, Technology Conforms.
technology people science
If people keep buying poorly designed products, manufacturers and designers will think they are doing the right thing and continue as usual.
rights products people
Innocence lost is not easily regained. The designer simply cannot predict the problems people will have, the misinterpretations that will arise, and the errors that will get made.
innocence people
I believe that the Apple Shuffle is an excellent compromise among the conflicting requirements of simplicity, elegance, size, battery life, and function.
life simplicity
Change the attitude toward errors. Think of an object's user as attempting to do a task, getting there by imperfect approximations. Don't think of the user as making errors; think of the actions as approximations of what is desired.
change action
In the consumer economy taste is not the criterion in the marketing of expensive soft drinks, usability is not the primary criterion in the marketing of home and office appliances. We are surrounded with objects of desire, not objects of use.
home
And to get real work experience, you need a job, and most jobs will require you to have had either real work experience or a graduate degree.
work experience
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