It's one of the simplest concepts in sports television. It's just revealing names.
It's not only getting them programmed into all the computer graphics equipment, but having the (announcers) analyze them, having our research staff analyze them.
It's crunching all that in a very short amount of time.
As more and more people like college basketball and filling out their brackets, the popularity of the show increases.
Completing the circle is both philosophical and tactical - there is a growing sense of mastery that comes with practice, diligence, and experience.