When someone says, "I can't do it because the market won't let me," or, "My board won't let me," that is largely a cop-out. What that means is that you have failed to convince your board that you have a good enough strategy that they should endorse, and that they should weather whatever short-term negatives might be faced because, in the long run, you are doing the right thing for your investors.
Jeffrey Hollender
corporations persuasion
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