I have learned to respect ideas, wherever they come from. Often they come from clients. Account executives often have big creative ideas, regardless of what some writers think.
Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.
I have learned that it is far easier to write a speech about good advertising than it is to write a good ad.
Anyone who thinks that people can be fooled or pushed around has an inaccurate and pretty low estimate of people - and he won't do very well in advertising.
I am one who believes that one of the greatest dangers of advertising is not that of misleading people, but that of boring them to death.
If you don't get noticed, you don't have anything. You just have to be noticed, but the art is in getting noticed naturally, without screaming or without tricks.
Creative ideas flourish best in a shop which preserves some spirit of fun. Nobody is in business for fun, but that does not mean there cannot be fun in business.
I am often asked how I got into the business. I didn't. The business got into me.
Too many ads that try not to go over the reader's head end up beneath his notice.
Whether or not the standard of living made possible by mass production and in turn by mass circulation, is supported by and filled with the work of us hucksters, I guess is something that only history can decide.
There is no such thing as a permanent advertising success.
Fun without sell gets nowhere but sell without fun tends to become obnoxious.
You have come to a place which doesn't tolerate anything but the best. You have come to a place where you can be heard. You have come to a place where you can grow.
To swear off making mistakes is very easy. All you have to do is swear off having ideas.