Ads are the cave art of the twentieth century.
I don't necessarily agree with everything I say.
Our Age of Anxiety is, in great part, the result of trying to do today's jobs with yesterday's tools.
The medium, or process, of our time - electric technology is reshaping and restructuring patterns of social interdependence and every aspect of our personal life. It is forcing us to reconsider and re-evaluate practically every thought, every action
Except for light, all other media come in pairs, with one acting as the content of the other, obscuring the operation of both.
Advertising is an environmental striptease for a world of abundance.
Advertising is the greatest art form of the twentieth century.
Ideally, advertising aims at the goal of a programmed harmony among all human impulses and aspirations and endeavors. Using handicraft methods, it stretches out toward the ultimate electronic goal of a collective consciousness.
Advertising is the greatest art form of the 20th century.
The business of the advertiser is to see that we go about our business with some magic spell or tune or slogan throbbing quietly in the background of our minds.
As technology advances, it reverses the characteristics of every situation again and again. The age of automation is going to be the age of do it yourself.
Television brought the brutality of war into the comfort of the living room. Vietnam was lost in the living rooms of America--not on the battlefields of Vietnam.
Madison Avenue is a very powerful aggression against private consciousness. A demand that you yield your private consciousness to public manipulation.
Art is anything you can get away with.
The poet, the artist, the sleuth, whoever sharpens our perception tends to antisocial; rarely 'well adjusted,' he cannot go along with currents and trends.
I think of art, at its most significant, as a DEW line, a Distant Early Warning system that can always be relied on to tell the old culture what is beginning to happen to it.
The artist is the person who invents the means to bridge between biological inheritance and the environments created by technological innovation.
Art at its most significant is a Distant Early Warning System that can always be relied on to tell the old culture what is beginning to happen to it.
Great art speaks a language which every intelligent person can understand. The people who call themselves modernists today speak a different language.
Experiment is necessary in establishing an academy, but certain principles must apply to this business of art as to any other business which affects the artistic tic sense of the community.
There is an enormous redundancy in every well-written book. With a well-written book I only read the right-hand page and allow my mind to work on the left-hand page. With a poorly written book I read every word.
Today we are beginning to notice that the new media are not just mechanical gimmicks for creating worlds of illusion, but new languages with new and unique powers of expression.
The computer is the most extraordinary of man's technological clothing; it's an extension of our central nervous system. Beside it, the wheel is a mere hula-hoop.
In this electronic age we see ourselves being translated more and more into the form of information, moving toward the technological extension of consciousness.
The movie, by sheer speeding up of the mechanical, carried us from the world of sequence and connections into the world of creative configurations and structure.