Today we are beginning to notice that the new media are not just mechanical gimmicks for creating worlds of illusion, but new languages with new and unique powers of expression.
All media exist to invest our lives with artificial perceptions and arbitrary values
A new medium is never an addition to an old one, nor does it leave the old one in peace. It never ceases to oppress the older media until it finds new shapes and positions for them.
The media have substituted themselves for the older world. Even if we should wish to recover that older world we can do it only by an intensive study of the ways in which the media have swallowed it.
New media may at first appear as mere codes of transmission for older achievement and established patterns of thought. But nobody could make the mistake of supposing that phonetic writing merely made it possible for the Greeks to set down in visual o
All media work us over completely.