Chances are that neither the client nor the agency will ever know very much about what role the ad has played in sales or profits of the client, either short-term or long-term.
Michael Schudson
If advertising is not an official or state art, it is nonetheless clearly art.
art advertising state
American advertisers rely on 'essentially illogical' approaches to determine their advertising budgets.
advertising american
Advertising is much less powerful than advertisers and critics of advertising claim, and advertising agencies are stabbing in the dark much more than they are practicing precision microsurgery on the public consciousness.
powerful dark critics consciousness public advertising
The effectiveness of advertising depends on the amount and kind of product information available to consumers.. Advertising will be more successful the more impoverished the consumer's information environment.
environment information products kind successful advertising effectiveness
chance chances sales agency
Sales may lead to advertising as much as advertising leads to sales.
advertising sales
Advertisements ordinarily work their wonders, to the extent that they work at all, on an inattentive public.
wonder wonders work the-public public
If there are signs that Americans bow to the gods of advertising, there are equally indications that people find the gods ridiculous. It is part of the popular culture that advertisements are silly.
culture people gods find advertising ridiculous americans popular part silly signs
It is very likely that many firms spend more on advertising than, for their own best interests, they should.
advertising interests
Most criticism of advertising is written in ignorance of what actually happens inside these agencies.
ignorance advertising criticism written inside
Advertising generally works to reinforce consumer trends rather than to initiate them.
work works advertising trends
It should be apparent that the belief in objectivity in journalism, as in other professions, is not just a claim about what kind of knowledge is reliable. It is also a moral philosophy, a declaration of what kind of thinking one should engage in, in making moral decisions. It is, moreover, a political commitment, for it provides a guide to what groups one should acknowledge as relevant audiences for judging one's own thoughts and acts.
media journalism sociology objectivity
Objectivity, in this sense, means that a person's statements about the world can be trusted if they are submitted to established rules deemed legitimate by a professional community. Facts here are not aspects of the world, but consensually validated statements about it.
Objectivity is a peculiar demand to make of institutions which, as business corporations, are dedicated first of all to economic survival. It is a peculiar demand to make of institutions which often, by tradition or explicit credo, are political organs. It is a peculiar demand to make of editors and reporters who have none of the professional apparatus which, for doctors or lawyers or scientists, is supposed to guarantee objectivity.
media journalism objectivity
The power of ads rests more in the repetition of obvious exhortations than in the subtle transmission of values.
power rest
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