I think one of the great problems we have in the Republican Party is that we don't encourage you to be nasty. We encourage you to be neat, obedient, loyal and faithful and all those Boy Scout words, which would be great around a campfire but are lousy in politics.
What is the primary purpose of a political leader? To build a majority. If [voters] care about parking lots, then talk about parking lots.
Politics and war are remarkably similar situations.