Simplicity is not the goal. It is the by-product of a good idea and modest expectations.
Paul Rand
The artist is a collector of things imaginary or real. He accumulates things with the same enthusiasm that a little boy stuffs his pockets. The scrap heap and the museum are embraced with equal curiosity. He takes snapshots, makes notes and records impressions on tablecloths or newspapers, on backs of envelopes or matchbooks. Why one thing and not another is part of the mystery, but he is omnivorous.
mystery design art real curiosity artist process things impressions boy enthusiasm records part newspapers imaginary thing
You will learn most things by looking, but reading gives understanding. Reading will make you free.
reading understanding
Design can be art. Design can be aesthetics. Design is so simple, that's why it is so complicated.
design
Everything is design. Everything!
So that is the design process or the creative process. Start with a problem, forget the problem, the problem reveals itself or the solution reveals itself and then you reevaulate it. This is what you are doing all the time.
design inspirational
Design is the method of putting form and content together. Design, just as art, has multiple definitions; there is no single definition. Design can be art. Design can be aesthetics. Design is so simple, that's why it is so complicated.
method design content art
Design is everything. Everything!
products simplicity
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