On the whole, and this comment can get me in a lot of trouble, I find that retailers in the comic book business are not business people. They're fans who've gotten themselves shops.
The people that are running the bulk of the comic shops in North America aren't business people and they don't understand sales. They don't understand good product.
If you'd rather go to the football game than read a comic, that's fine. I'd rather do both.
Everything I've done is an old Marvel comic in its' own way.