There's a lot at stake for the Winter Olympics now.
Roland Rust
Simpler is better -- despite popular wisdom and a marketplace ingrained in the creation of products that are ever smaller, faster and more feature laden.
wisdom products creation popular
winter olympics
I think it has a huge impact. It's become more important, rather than less, because mass media has become less effective. It's particularly more effective than an advertisement, because people's defenses are down.
media impact important
That seemed a bit extreme to me. I was astounded.
extreme
If you think you want something with lots of features, you ought to think twice about that.
Consumers can avoid the 'feature fatigue' trap by first trying out a product, and comparing several, before buying. Chances are they will be more satisfied with a simpler product with less features.
chances
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