The age of mass marketing is dead - it's inefficient and too expensive. The next step is finding applications of existing products to very niche groups. About a year ago, much fuss was made about the gay market - now it's singles.
We live in times of high stress. Messages that are simple, messages that are inspiring, messages that are life-affirming, are a welcome break from our real lives.
A star wants to see himself rise to the top.A leader wants to see those around him rise to the top.
People don't buy what you do; they buy why you do it. And what you do simply proves what you believe
When you explain to people what you're trying to do, as opposed to just making demands or delegating tasks, you can build instant trust, even if it's just for that short time you're on the phone.
In the 1980s America reacted to the Soviet Union's invasion of Afghanistan. We supported a war that left a nation torn to pieces. And as the last Soviet tank left the country, so did we.
I couldn't understand why my productivity went down when I had deliberately made more time available to write. Then I realized it was because I wasn't flying as much.
The big picture doesn't just come from distance; it also comes from time.
Though we may have desires or bold goals, for whatever reason, most of us don't think we can achieve something beyond what we're qualified to achieve. Why, I ask, do we let reality interfere with our dreams?
If you can clearly articulate the dream or the goal, start.
I try to find, celebrate and teach leaders how to build platforms that will inspire others.
Directions are instructions given to explain how. Direction is a vision offered to explain why.
There are two types of claims: those based on hard numbers and those based on slippery numbers.