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A lot of companies have chosen to downsize, and maybe that was the right thing for them. We chose a different path. Our belief was that if we kept putting great products in front of customers, they would continue to open their wallets.
belief products rights
It's not about charisma and personality, it's about results and products and those very bedrock things that are why people at Apple and outside of Apple are getting more excited about the company and what Apple stands for and what its potential is to contribute to the industry.
people products results
It's really hard to design products by focus groups. A lot of times, people don't know what they want until you show it to them.
design people products thetimes time
Design is the fundamental soul of a man-made creation that ends up expressing itself in successive outer layers of the product or service. The iMac is not just the color or translucence or the shape of the shell. The essence of the iMac is to be the finest possible consumer computer in which each element plays together.
computers design man products service theend
Every once in a while a revolutionary product comes along that changes everything. It's very fortunate if you can work on just one of these in your career.. Apple's been very fortunate in that it's introduced a few of these.
change products work
I think we're having fun. I think our customers really like our products. And we're always trying to do better.
fun products
We're gambling on our vision, and we would rather do that than make me too products. Let some other companies do that. For us, it's always the next dream.
dreams products vision
The only problem with Microsoft is they just have no taste. They have absolutely no taste. And I don't mean that in a small way, I mean that in a big way, in the sense that they don't think of original ideas, and they don't bring much culture into their products.
culture products
The engineering is long gone in most PC companies. In the consumer electronics companies, they don't understand the software parts of it. And so you really can't make the products that you can make at Apple anywhere else right now. Apple's the only company that has everything under one roof.
products rights
The products suck! There's no sex in them anymore!
products
I wish developing great products was as easy as writing a check. If that was the case, Microsoft would have great products.
First was the mouse. The second was the click wheel. And now, we're going to bring multi-touch to the market. And each of these revolutionary interfaces has made possible a revolutionary product - the Mac, the iPod and now the iPhone.
What we want to do is make a leapfrog product that is way smarter than any mobile device has ever been, and super-easy to use. This is what iPhone is. OK? So, we're going to reinvent the phone.
You know, I've got a plan that could rescue Apple. I can't say any more than that it's the perfect product and the perfect strategy for Apple. But nobody there will listen to me.
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