The goal of the Ethernet Alliance is to be a one-stop shop for plain explanations of complicated Ethernet standards. It will also serve as a neutral organization that can help vendors sort out philosophical and technical differences. This is an eminently laudable goal, but achieving it may be a daunting task considering the wide scope of Ethernet technologies and the diverse markets served. Furthermore, the industry is already full of self-designated experts on the subject. For enterprise markets, the goals of the Ethernet Alliance will be at odds with the individualized marketing agendas of competitors in the market.
Steven Schuchart
organization differences philosophical enterprise goal marketing market serve standards experts explanations industry complicated goals shop
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