I wasn't allowed to see movies when I was a child. It was against the religion I was raised in, Fundamentalist Baptist. I didn't go into a commercial movie house until I was a senior in college, and that was on the sly. It wasn't until I was in graduate school that I immersed myself in films. Then, I went to see all the films by Bergman, Fellini, etc.
The audience that would see that movie, by and large, doesn't go to see horror films, ... It was a great pleasure to make, and to see Meryl (Streep) nominated (for a best actress Oscar) for it. But most of the people I run into who loved it are surprised that I made it. When you have a name that means scares, you have to live with that.