I've been involved with the Creative Coalition since shortly after the founding... I love to really roll up my sleeves and get my hands dirty on any level when it comes to these sorts of issues... on a grass roots level or a clerical level. I love to educate myself and others and help raise awareness on important issues.
I look for an interesting and often times, fresh character. Something different that what is done all the time or than I've done recently. I look at who is directing. Those two variables as well as a third, which is the content and the quality of the screenplay. I look at the arcs of the scenes and characters and relationships.