You can't just ask customers what they want and then try to give that to them. By the time you get it built, they'll want something new.
If you can't turn yourself into your customer, you probably shouldn't be in the ad writing business at all.
When you stop talking, you've lost your customer. When you turn your back, you've lost her.
A lot of people think that the new economy is all about the internet. I think that it's being fueled by the internet - as well as by cell phones, digital assistants, and the like - but that it's really about customers.
I never tell one client that I cannot attend his sales convention because I have a previous engagement with another client; successful polygamy depends upon pretending to each spouse that she is the only pebble on your beach.
A client twixt his attorney and counselor is like a goose twixt two foxes