In the fields of Printing & Graphic Design, it is generally agreed that the poet in our midst is the type designer.
Get acquainted with the shapes of the type letters themselves. They are the units out of which the structure is made - un-assembled bricks and beams. Pick good ones and stick to them.
Symmetry is static‚ that is to say, quiet; that is to say, inconspicuous.
The ideal solution to any problem in any design is to achieve the mostest with the leastest.