Perfection seems sterile; it is final, no mystery in it; it's a product of an assembly line.
We each sell alittle piece of happiness. You are elevating someone's spirit in some way, and to do that you have to understand the source of their angst and then you have to frame your product as a solution.
Marketing is not the art of finding clever ways to dispose of what you make. It is the art of creating genuine customer value.
aesthetic isn't simply about good design for good design's sake.