Human willingness to believe precedes their ability to think.
The ultimate test of man's conscience may be his willingness to sacrifice something today for future generations whose words of thanks will not be heard.
That word is 'willing.' It's an attitude and spirit of cooperation that should permeate our conversations. It's like a palm tree by the ocean that endures the greatest winds because it knows how to gracefully bend.
In my experience, the content strategist is a rare breed who's often willing and able to embrace whatever role is necessary to deliver on the promise of useful, useable content.
We are only blind as we want to be