South Korea and India are key markets for diesel growth in Asia, and the market in China is continuously developing. However, near- and mid-term prospects for diesel vehicle sales in Japan remain limited. There has been some rejection of diesel technology among consumers, despite Japanese manufacturers embracing the technology.
Alastair Bedwell
As a proven, cost-effective and 'off-the-shelf' solution, diesel has a head start over other emerging fuel-efficient technologies. With energy prices at elevated levels and new regulatory pressure to improve light-truck fuel efficiency, a range of fuel-efficient alternatives to the conventional gasoline engine will be required. The United States and Canada are markets with enormous potential for diesel light-vehicle sales.
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