It's the idea that what you're buying reflects who you are, what your values are. It's not overtly political.. [but] it's someone who has sort of hippie values with a yuppie pocketbook.
Ariana Speyer
People have been seeking out spirituality forever. And I think we live in a very consumerist and market-driven country. So it makes sense that the two would sort of collide in this way.
people live sense spirituality seeking forever country
But there is a deeper part of it, a yearning for some kind of centeredness, a feeling of mindfulness, making the world a better place as opposed to contributing to its demise.
mindfulness world kind feeling place yearning part
idea values political
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