The main reason Disney and the others don't want to sell a la carte is because when you give customers the choice, they buy less channels. Less channels mean you make less money.
Charlie Ergen
To use a poker analogy, if the deck is a bit stacked against you, spread the deck on the table and let everyone see the cards
analogy
[People] are more price sensitive than they were two months ago because of the cost of gas,.. For me, that's a huge advantage.
price sensitive
We're able now to provide local television channels to all Americans, so all 107 million households will be able to receive their local channels via satellite, which will give us true effective competition to the dominant cable providers, no matter where a person may live
competition live true television person matter americans give
Extremely risky.
Together, our companies only have about 17 percent of the pay television market. Just the Comcast-AT
television market
choice money reason disney give
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