We have an extra ten years to exploit this property. The Star Wars property is a high gross margin area. It generally requires less advertising because its the movie that drives interest in the merchandise.
David Hargreaves
We are particularly pleased to have re-established year-over-year revenue growth in our Games segment, with continued strength in a number of our traditional board games, as well as new introductions in the plug and play category.
strength growth games play
[Given the positive performance of its] Star Wars.. Be a profitable line for us this year.
positive star performance wars
advertising movie star interest wars property gross
As a result of our strong cash flow and continued efforts to strengthen our balance sheet we improved our year-over-year debt, net of cash position by 00 million despite having repurchased 1.8 million of common stock year to date
balance strong flow date common debt cash strengthen result
I think there's a much greater level of caution -- you could also say it's a much higher level of responsibility.
caution responsibility greater
Overall, I would certainly agree that it is not helpful that these costs are increasing, but also it is not going to be materially adverse to our potential profitability.
potential
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