The most favorable moment to seize a man and influence him is when he is alone in the mass. It is at this point that propaganda can be most effective.
Jacques Ellul
Journalistic content is a technical complex expressly intended to adapt man to the machine.
content man
Science brings to the light of day everything man had believed sacred. Technique takes possession of it and enslaves it.
man light science
man
Propaganda does not aim to elevate man, but to make him serve.
.. Because of the myth of progress, it is much easier to sell a man an electric razor than a straight-edged one.
progress man
Modern technology has become a total phenomenon for civilization, the defining force of a new social order in which efficiency is no longer an option but a necessity imposed on all human activity.
force technology necessity order
Thinking has become a superfluous exercise.. Purely internal, without compelling force, more or less a game.
force game games
Hate, hunger, and pride make better levers of propaganda than do love or impartiality.
The aim of modern propaganda is no longer to modify ideas, but to provoke action.
action
The intellectual who wants to do her work properly must today go back to the starting point: the woman whom she knows, and first of all to herself. It is at that level, and at no other, that she ought to begin to think about the world situation.
work
In sum, thought and reflection have been rendered thoroughly pointless by the circumstances in which modern men and women live and act.
women circumstances men
No technique is possible when men are free.. Technique requires predictability and, no less, exactness of prediction. It is necessary, then, that technique prevail over the human being.
prediction men
True technique will know how to maintain the illusion of liberty, choice, and individuality; but these will have been carefully calculated so that they will be integrated into the mathematical reality merely as appearances!
choice appearance liberty
The orchestration of press, radio and television to create a continuous, lasting and total environment renders the influence of propaganda virtually unnoticed precisely because it creates a constant environment.
environment
Freedom is completely without meaning unless it is related to necessity, unless it represents victory over necessity.
necessity victory
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