Short-form video is an appetizer and can be used to create an appetite as opposed to extinguishing it. TV executives are used to thinking about television content as an end in itself, but they need to start seeing short-form as more of a promotional tool.
Michael Greeson
The advantage Disney has is that they have a powerful brand and they're going to be associated with top-notch content.
content powerful disney brand
content television end start thinking create tv appetite
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