For JTB to be adding the swap meet as an activity and attraction shows you how diverse the market has gotten. Because Hawaii is considered a mature destination, we need to offer every possible shopping experience to keep the customer interested.
Sam Shenkus
The swap meet is now considered to be an alternative shopping choice for the market that drove Chanel, so there's been a lot of change -- it's not good or bad, just different.
choice change shopping good chanel bad market
shopping experience destination attraction market offer
The goal is to reposition the swap meet so that it is perceived as a great place to get good deals and a lot of assortment. But you've got to have what people want to buy.
people good goal place great
You must log in to post a comment.
There are no comments yet.