Now that critical mass and brand awareness have been achieved, moving forward with a simpler structure would make the business easier to understand, easier to manage and easier to finance.
Scott Beck
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Our objective is to develop a very strong business in Mexico and use that as a launching pad to be able to go into other countries in Latin America.
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It's a real show of their support to make downtown a vibrant, livable, attractive city. They understand those things (alcohol) are important to people, certainly not important to them. It shows a lot of tolerance.
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