Although the forces of consumerism would have us remain forever in Neverland by running after every product promising to satisfy our desire and alleviate our suffering, the invitation of Christ is precisely the opposite.
Skye Jethani
Approaching Christianity as a brand explains why the majority of people who identify themselves as Christians live no differently than other Americans yet spend enormous amounts of money on Christian products.
majority products money people
force products
Advertising has formed us to give our affection not only to the products we consume, but also to the personified corporations that supply them.
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