There's a large number of U.S. Institutions who only buy S
Stephen Reitman
Probably the success of Audi and Mercedes with small offerings has given them pause for thought.
success thought small
institutions
Being new in the market, is certainly very important. And we expect both Polo and Fiesta to increase sales quite significantly.
market sales important
It's doesn't hurt to speculate on bringing it to the U.S. Market, but I don't think there's a chance they'll do it. I would put it in the failure camp. Commercially, financially, its didn't fulfill the hopes the company has had for it.
chance failure hurt hopes market company
On cars they were always going to be small and always stand a chance of being buffeted by the larger players.
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I think the issues at Chrysler go very deep. The real problem is a failure to anticipate a change in the environment in the United States in the light-truck market.
environment failure change real problem deep market issues
In the past, there was little in the way of true competition from Japanese manufacturers, who made a lot of missteps and missed opportunity in early 1990s. They've put pressure on the core truck market and Chrysler, with the biggest exposure to light trucks, has been hardest hit.
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We have moved to expectations of a loss of 100 million euros for the fourth quarter of this year from Chrysler, whereas we had previously been expecting a small profit.
loss small expectations profit
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