They have a great hardware product, but they've been shut off from businesses and consumers who want to run PC programs, and now they have the software that will allow that.
Ted Schadler
It is more than just a hum in the background,.. There are real decisions being made and money being spent, and Microsoft is starting to see, at the margin, an impact.
money real decisions starting impact made
This is a basic rewrite of the client file system, and a significant improvement
system improvement
It's a huge departure. It's a big deal. But it's tied to their business model: Apple is a hardware company.
business model company apple big
run great software
Right now, everything is in place for the competition to really begin.
competition place begin
As products roll off the line, it'll be interesting to see what gets adopted.
products interesting
Apple is a hardware company - they build software to sell the hardware. The question really is, Why not support the installation of Windows on their computers?
computers support company question apple software windows
In order for this to have any value, someone has to link it into a business application, so they've got a big delivery challenge. They've got to convince developers to build front ends, convince their partners to take on the challenge.
challenge order business big
It's not going to be a big bang launch, but a trickle launch.
big
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