This is a very competitive environment right now. They're looking at whatever they can do to enhance the shopping experience, and technology can help them.
Todd Hultquist
environment technology shopping experience
The Super Bowl is as big a holiday promotion like Thanksgiving, as far as generating sales.
thanksgiving sales promotion big
It's because they prepare more of their food at home.
food home
At the same time, the supply of organic products has grown dramatically. With an increased supply, prices have gone down, and that was always a barrier to people who wanted to go organic but didn't want to increase their household budget on food.
food products people time budget organic
Meal times are such a focus for Hispanic families.
focus times families meal
It's a consumer-driven industry, driven by consumer demands and preferences, and obviously a lot of consumers are getting turned on to organics and seeking those products.
products seeking industry
Retailers are looking at targeting a specific group of customers to improve their bottom lines and improve sales.
sales
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