We don't anticipate that we'll completely abandon that. The new brand is much broader. It addresses all four seasons and covers the state from top to bottom.
Tracie Cayford
This is great news that more people are coming via the airlines. They traditionally tend to be the destination visitors who sometimes stay longer and spend more money, so that's a positive trend.
money people positive destination news great
Of course we'll always refer to the Olympics. These are world-class facilities that we will continue to market.
market olympics
seasons state brand
We believe we have come up with a brand that's broad enough for the entire state.
state brand
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