![If you move data quality upstream and embed it in the [business] process, it's much better than trying to catch [flawed data] downstream and then fixing it in all the different applications that used it.](/quote/image/bboc7x2JbOdkQC4BfwzDfAeF)
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Keywords
move
data
quality
upstream
embed
[business]
process
catch
[flawed
data]
downstream
fixing
applications
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